Web Site: http://www.flipit4u.com
Bio: I am a family man first, father of two wonderful children and a beautiful wife. I enjoy working on the computer and trying to help local businesses with marketing to the masses. It is a passion of mine to help others succeed, in doing so becoming a trusted authority in my field of service. I truly believe that the only way to live is to give. Giving is caring and caring makes for a better world all around.
Posts by Flipit4u:
An updated interface that makes editing your information easier.
Updates that show the status of your business information on Google Maps.
Improved insights to help you track your business’s performance on Google.
Edits will go live faster.
April 15th Boston Marathon Breaking News. Two explosions near the Finish line.
Breaking news, I wouldn’t normally post about this but I happen to be home because of the Patriots Holiday Celebrated in Mass. There has been what’s reported as Two explosions at the Boston Marathon 2013.
There are reports of people losing limbs and quite a few people injured. There has been no confirmed reports of death and injury but it is causing chaos all in that area. Let’s hope it isn’t as bad as it could be and could still be ruled an accident. It could have been an electrical problem or it could have been intentional, it’s just too early to tell.
There are reports of store windows being blown out. This all happened about 2:50 Pm today April 15th 2013. I will keep you updated as I can get more information.
Was this intentional or an accident? That is my question and praying that nobody was killed.
Picture added courtesy of WCVB Channel 5 Boston..
Courtesy of Channel 5 @WCVB on Twitter.
Updated at 4:30 PM – It was 3 separate explosions they are calling them devices and were set off. 2 People have been confirmed dead and 23 injured.
Boston Police are looking for anyone that may have pictures or video from that area to contact them.
So it sounds to me that they are leaning towards it being an attack of some sort. Weather it’s terrorists or domestic it’s terrible either way.
Wow it’s been a long time coming if you are managing your own Google Places page and or Google plus pages. For Local marketers it’s been a disturbing factor considering all the power they have over there at Google.
Here is some great info taken from: Google Product forum.
Today, we’re launching an update to the Google Places for Business dashboard (US only). It’s available today for new signups only. Read more about how it’s now easier to manage your business’ presence across Google on our blog post: Improving the look and feel of Google Places for Business.
What should I do if…
I’m an existing Google Places for Business user?
Sit tight and continue to use Google Places for Business to update and edit your listing. The update currently affects new users only. Please do not make new accounts/pages for listings that already exist. Please know that the update will be gradually rolling out to existing Google Places for Business users like you in the coming weeks.Check back on this forum for announcements and updates.
I’m currently using Google+ to manage a local Google+ page?
Continue to use Google+ to manage the page. We do not recommend making any additional accounts or pages for pages that already exist.
I’m using the bulk tool to manage multiple locations for my business?
Please continue to use the bulk tool to manage the listings. Sit tight! We’ve got some updates coming for bulk users that we hope you’ll like.
I’m new to Google Places for Business and have fewer than 10 locations?
Just visit http://places.google.com and start setting up your listings! Note that only some new signups in the US will see the new dashboard. We are planning to open the new dashboard up to all new signups very soon.
I’m new to Google Places for Business and have 10 or more locations?
Our bulk management tool hasn’t changed. Feel free to start setting up your listings at http://places.google.com/
I’d like to learn more about the new Places interface…
Who can use the new Places interface?
The dashboard is currently only available for some new users in the United States. We’ll be opening up the new dashboard to these new users on a rolling basis. We look forward to making the dashboard available to current users as well as international users soon, so sit tight for a smooth upgrade coming soon.
What’s new in the Places dashboard?
Are there any changes in policy or the quality guidelines?
No — the current quality guidelines still apply.
I’m a new user to Google Places for Business. How do I add a listing?
Get started on http://places.google.com.
I’m a new user to Google Places for Business with a service-area business. How do I proceed?
If you serve customers at their locations, you can designate yourself as a service-area business in your listing editor. Beneath your address information, select the checkbox for My business has service areas where I visit customers at their locations. You will be able to set a service area based on the zip codes or cities you serve, or on a given area around your location.
I’d like to know more about Insights.
To see insights for a listing, navigate to Edit the business information, then click on the Insights tab.
Why can’t I see this updated dashboard?
We are doing a gradual rollout that will start with a subset of new users in the U.S. Then, we will gradually make this service available to a larger group of both existing and new users in the weeks to come.
How can I integrate with Google+?
Right now, Google+ integration is not yet available, but it’s coming soon. Soon, you’ll be able to upgrade a listing to a local Google+ page, right from Google Places for Business. We’ll let you know (with more details) when that’s available.
If you’re in the new dashboard, you may see a widget that says the Google+ upgrade is coming soon. Whether or not you see the widget, we will be making this upgrade available to you, so sit tight!
I’m using the new Places for Business dashboard, and I need help…
How can I get help correcting some of the information on a page?
Contact our support team by visiting our Help Center and clicking the Contact Us button.
How can I get help verifying a page?
You can contact our support team using this form.
Can I use custom categories?
The only categories available are the ones that auto-complete when creating a page.
Do I need a Google+ profile to use the new Google Places for Business dashboard?
No, you can add and edit a listing via Google Places for Business without a Google+ profile. You can also access AdWords Express and Offers. However, in order to access the social features (Posts, Circles, Videos), the verified business owner account will need to be associated with a Google+ profile.
Can I have more than one verified business owner account per page?
At this time, there can only be one verified business owner account per page.
I am the verified business owner for a page, but I don’t see a checkmark.
Checkmarks are not currently appearing for pages verified via Google Places for Business. You can determine if you are the verified business owner for a page by checking to see if the page appears in your Google Places for Business dashboard.
Types of Pages
Where to manage?
Where to find help?
Google business listing
Google Places for Business
Write a review button, no Follow button
look under Fix a problem here: https://support.google.com/
Google business listing (new dashboard)
Google Places for Business
Write a review button, no Follow button
Use Contact Us here: https://support.google.com/
local Google+ page
Google+ pages admin
yes (if local verified)
both a Follow and a Write a Review button
fill out this troubleshooter: http://support.google.com/
unverified local Google+ page
Google+ pages admin
Follow button, inset map
verification troubleshooting here: http://support.google.com/
Lot’s of people use third party applications to post to and from Facebook. I have done this myself as it can be a time saver. What you need to know is the fact that it is one of the few reasons your engagement may be down for your posts. Since Facebook has implemented the use of promoted posts and other features, things are quite different from the early days of building your audience for fan pages.
If you are not aware of the recent changes your pages could get stuck in this rut of less likes and comments. When Pages first came out and for some time after, if you posted from your page it was thought and pretty well true that you were reaching all of your fans. So if you posted to your page you would reach all of your fans. Now things are quite different. When you post from your page, Facebook determines how many fans you will reach. The percentage is downright horrible, they are going to factor in your pagerank and come up with a number of fans that will see your post. Depending on how active your page is will determine just how many fans you can reach with each post. I’ve read that the numbers could be as low as 16% of your audience will see your posts on a regular basis. This is why it is so important now to keep your page active all the time.
If you are posting to twitter and having your tweets post to your page on Facebook you are not going to show up in too many newsfeeds of your fans for that post. This was a mistake I learned the hard way and I spent some good quality time and effort thinking I was reaching my audience with great content when all along I was only reaching my twitter base. The best way to get interaction, likes and comments is to post directly on your Facebook page. I would love to hear what you’ve experienced using a third party application as I am only referring to the use of Twitter posts to Facebook for the purpose of this article.
I have heard the same from others using such sites as Hootsuite and Tweetdeck but there are many others out there. If you can help it I recommend that you post directly to your Facebook page from Facebook. Always post relevant content to your page and we know everyone loves pictures. So in order to grow your page and get more fans I recommend not to use any third party apps.
While we are on the topic of getting fans. You may also want to know about promoted posts. These are a terrific way to reach more of an audience and in relation to Facebook ads it is a cost effective way to reach more people as Facebook ads can be a bit more expensive. There is one problem with promoted posts. You can Not or do not even have the option unless you have a fan count of 400 fans or more. This I’m sure presents a problem for many pages that are local pages and don’t have a national reach or need one. If you own a local pizza shop in a somewhat small town having 300 fans would be a great accomplishment not to mention you would be reaching almost all of your customers. But with the new pagerank / algorithm facebook is using without promoted posts your only going to reach a small percentage of your fans. If you would like to learn more about using your Facebook fan page for business give this article a read.
Feel free to leave a comment and let me know how you like or don’t like what you see here and throughout my blog articles.
Does Quality matter over Quantity? Who’s going to engage?
There has been a lot of talk about Facebook likes and what they may be worth and the quality of likes opposed to quantity. I felt as though it’s a good enough topic to discuss and it’s been awhile per usual since my last post.
I have lot’s of discussions with other social media managers and page owners and one of the most important things I like to get across is how important it is to get quality likes for a page and not just quantity. My biggest qualm with that whole debate on quantity over quality is that when you go and buy likes, or obtain unrelated likes from maybe a giveaway of sorts. A lot of pages will give away an Ipad in return for liking a page. Now You may have a page about baseball and the person liking your page is a woman that want’s a new Ipad and knows nothing nor has any interest at all in baseball. What good is that like to your page? It is no good at all, you can’t connect with that person or her friends because she’s not going to be very engaging with your page when in fact she really hate’s baseball..lol
Another reason to have quality over quantity is the ranking system on Facebook called pagerank. If you have a page of 600 committed fans that are engaging you on every post. You are going to have a better pagerank over a page with 10k likes and hardly any engagement. The fake fans are a tactic used for one thing and only one thing. That is to convince new visitors that the page is more important by having a lot of likes and the visitor may feel compelled to like the page also. “Again, another fake or bad like” Now that page has one more lame fan. There is some good information and research that ClickZ wrote about here. I had found an interesting article on one of my new favorite social media news and information sites Performinsider.com and you can see what they wrote about this topic here also. Social Media Must: Quality over Quantity. Written by Michael Levanduski of www.performinsider.com
If you want to get some good information on just how your business page can be successful the link above is one of my most informative top notch posts on getting the most out of facebook for your business. Click here
Business owners need to understand that this is the new media and we can reach the world just as easy as we can reach our neighbors. Every customer is a potential super fan. If your page can have a few super fans you are going to see a lot of activity. There is another hot topic that I’m going to have to save for another post and that is the power of promoted posts and what they are up to on facebook. Please let me know if this post was any good or just say hi in the comment section below.
First let me say this, if you have a business you should have a business page on Facebook. With the amount of people that are using facebook every day you would be foolish to miss out on any potential customers that may see or interact with your page. Not to mention that Facebook is actually becoming a search engine for businesses just from the sheer amount of people looking for phone numbers and addresses. So it only makes sense to have your business listed on Facebook.
I’ve been building a lot of facebook pages over the last year and a half. I’ve seen some great ones and I’ve seen some not so great ones. I want to discuss why some pages thrive and some pages don’t, as well as some tips to help you manage your page to get the most from it. There is a big misconception about Facebook pages from business owners that even give it a try, but because it doesn’t explode into a new revenue stream they think it doesn’t work and give up on it all together. This is a big mistake not to mention costly. Facebook is a great place to get your business out there weather it’s a small mom and pop store, a sub shop pizza place, a restaurant or corporation. No matter what the size of your audience you will make a difference and have an impact that will grow over “time”. Unless you have a big name business in your area where you will get fans without even trying it takes time and effort. If you can get your page up to 25 fans then you are heading in the right direction, you see with that many fans you might think it’s not worth it to try and entertain them but you would be totally wrong. If you post something of interest and any one of those 25 fans click on the “like” button you have the potential of spreading your message to 50 to 100 more people. This is because when ever someone likes a post or picture it is going to show up on their friends news feed and that may interest someone enough to take a look at what their friend just “liked”. Also a lot of people think that if they have 500 fans on their page that when ever they post something that all 500 people will see it. This is not the case, it used to work that way but then facebook figured there was too much noise on a persons page to do that, plus now they try to get you to purchase facebook ads or sponsored posts to get more fans. So to get an Idea of how many people are seeing your posts you can go into the analytics of your page to brows through the different types of statistics they offer. Note, there has been some chat about these numbers not being accurate yet either. So the way it works in lay terms is that the fans that see your posts are the ones that have been on your page at some point. Or if they are interacting with your page by liking different posts here and there. So the number varies quite a bit and isn’t as strong as we would like it to be in my opinion. Now that we understand how your page get’s more fans let’s talk a bit about what to share.
Before you run off and post, Stop Think and Think again and as often as possible post pictures.
Most business owners are hungry for business it’s the nature of the beast but we have to understand Facebook is a social network and always will be and business does come 2nd. So The most important rule to follow especially with a newer page is this. When posting you want to keep it more social than business related. There is a rule of thumb that says posts should be 80/20 being 80% social and 20% business related. I would even take it a step further and make it 90/10 from experience. People want to see pictures and interesting content they can “like” and the more they like something the more your page is going to spread through friends. Pictures have the most interaction than any other post so whenever you can add a picture do it. Believe it or not Links are the worst kind of post seeing the least amount of interaction. I would credit this stat because of the risk of viruses that are out there and so many viruses are spread from clicking on a link. The risk outweighs the curiosity of the link. Once your page is established and you are known as trusted source links may be more beneficial but for now only use them if you have to. Unless you are linking to another Facebook page or content. Sharing content that is interesting is best keeping it related to your business makes it even better. I have found a good way to post content although I do believe it hurts my page rank because it’s being posted by a third party site, Twitter! You can set up your twitter account to post tweets to your business page. “make sure you set the correct settings on Twitter so you post to your business and not your personal page”
Every time I find a good article on another website or blog I will tweet it from the social tools the website I’m on has. This populates a post on Facebook and even includes a small picture within the title most of the time. The only thing I don’t like and I haven’t been able to back up my suspicion yet is. If you post it directly to your page it will reach the news feed of others. If you click the tweet button to share from another site I don’t think it shows up in as many news feeds on facebook. I could be wrong but from what I’ve noticed tweeted posts from twitter don’t seem to get many likes on facebook even if it’s a great buzzing topic. This tells me that facebook is punishing those that use the share button in hopes to keep you posting directly from facebook to keep you there longer.
I hope you enjoyed this information as I have lived it and learned the hard way. I hope it clears up any misconceptions you may have had using Facebook. There is so much more to know but we have to keep it in bite size pieces or it would be a novel.
Keep an eye out for my new book release coming soon! It’s almost done and I haven’t even decided on a title yet but it’s a book that shows you step by step how to get any business to the top of Google!
Please comment below and share this if you thought it was useful to yourself or someone you know.
Let’s start with why you would want to link your facebook page “your business page” to twitter. Some people don’t have lot’s of time to spend on their social media, but we all should know how important it is to getting recognized as well as the possibility of gaining a new customer or fan. If you don’t have a twitter account already go to www.twitter.com and make one for your business.
This will also help your website with linking and show a bit more authority to the search engines when you have your website listed on all of your social media sites. So without getting to in depth on how important it is I will just tell you that you should have an account on all the major social sites.
Linking your Facebook page to your twitter account
First thing you need to do is log onto facebook as your business page! From there go to the edit page section by selecting the drop down menu next to your name. Then you want to click on the Resources link on the left as shown in the picture below
Once you click that you will be taken to the next screen that should look like this.
Now you are going to be asked to change back to using facebook as a person. Don’t be afraid to click this you will not lose any information, it should look like this.
Once you click here you will be brought to a page that will list all of the pages you are an admin of on Facebook. If you only have one then just select that one. If you have more than one make sure you select the correct page you are linking to twitter. Be prepared to enter your twitter name and password so that they will connect to Facebook.
Once this is complete you are ready to put twitter to work for you even without going there. Every post you make on your Facebook page will be transferred to twitter as a tweet. Text and photo’s, so you will now have an active twitter account. If you don’t know much about twitter yet it’s a great way to start. People will see your posts/tweets and friend / follow you on twitter. I hope this helps someone that may have been a little worried or even scared to use this function as I can tell you from experience it is a great tool.
Enjoy and Good luck.
PS: Feel free to folow me on twitter @Flipit4u is my twitter name
One of the main things we can do when trying to build our reputation in any market is being noticed. I see all to often businesses that are not optimized to stay on top of the competition. Lot’s of businesses have a great service or product but when you can’t be found what good is it.
One of the biggest mistakes I see is companies that don’t utilize the power of Social Media. Two things happen here.
1. They set up a business page on one network that usually being Facebook and when they don’t see any activity, likes, or sharing they just toss in the towel and say that isn’t working for us.
2. They set up a business page and somehow think that people are going to flock to it because they have a page! Then nothing happens and they see it as useless.
These two scenarios are all to common and can be fixed and made useful if they actually put the time or effort into maintaining their presents on Facebook.
Here is a great article on using social media for your business
You can’t just create a page and expect people to flock to it and share it just because it’s there, nor can you expect results from a page that has under 100 fans. A local business can actually make use of a page that has under 100 fans depending on the type of business it is. As long as these fans are all local fans you will be able to engage them and grow your page. My advise is to keep at it, even if you think nobody is listening or seeing your posts. The more you use it the more likely you are to get noticed.
The key to any business page is to keep at it, understand that you can’t build a fan page over night it takes time. Even if it takes 6 months to a year if you are posting regularly you will start seeing progress. The other thing is don’t use your business page to make sales. I know sounds crazy right, that’s why you wanted to be on Facebook so you could increase your sales. Well guess what? Just by being there and communicating with your fans you are building a community of trust worthy fans. When the time comes that someone needs your product or service guess who they are going to think of first. Your business, why because they have seen you posting and keeping them entertained or just providing some helpful tips regarding your industry. Those things stick with people even though you can’t see it. If you are following my suggestions and providing them with content on Facebook that is actually useful or even just fun facts, your business will be on their mind when it comes time to make a purchase.
I have written many posts about using facebook for your business here is a link to a post called Facebook tips
I hope you enjoyed this post and I hope you can understand the social game a little more. Brows through my other posts to find more info on how to use social media for your business.
Is Maximum Leverage a Scam?
Hi Folks I just wanted to write a quick blog post about Daegan Smith and his Maximum Leverage course. If you have found this article I would guess you have an interest in purchasing it. Weather you are an affiliate and want to get on board making commissions you have found a great product to promote. Becoming a partner is easy you can check it out here if you would like to partner up and maximize your leverage!
If you are in online marketing in any way you Have to try Daegan’s course called Maximum Leverage This course will show you how to build a list so you can either market your own products or market someone else’s products as an affiliate.
I know you have been told that “The money is in the list” well guess what it’s true. Yes you can have a list that fails and there are a great deal that don’t make it. But with Maximum Leverage in your corner you have all the tools you will ever need to build a highly “targeted” list. That is one of the secrets often left untold. If you have a list it has to be a targeted list or it will do nothing but waste your time.
I just felt the need to inform anyone that may be looking into Daegan Smith’s Maximum Leverage it is NOT a Scam.
You will be so pleasantly surprised when you start learning from Daegan Smith. He over delivers to the point of no return, meaning once you see how much information and knowledge you will gain you will never struggle to make things happen in your life.
If you need it in Black and White here it is. Daegan Smith is not a scam and neither is Maximum Leverage a scam. Daegan is a generous guy and want’s to teach anyone that is willing to learn and adopt his skills and practices for building an online business.
Just when you were about to count them out
Google launches a whole array of news updates changes and hold on to your hat kind of stuff that either pisses you off, or you are excited about all the new features. I believe everyone was a bit thrown off unless you are a search junkie or work in the field. Here is a great post from Search Engine Watch about some of the changes and how Google is completely in control and will be giving Facebook a nice challenge.
There is only one way to the top
From me: Searching on Google is now better than ever, it may be ruffling lot’s of feathers from business owners to SEO companies and individuals. The truth is it’s getting social. Google knows what you are searching for just by the phrases you use in the search, and people are getting more and more savvy when it comes to searching as well. Like using the correct terms and adding a location to their search. These were things that the SEO Community relied on that the user searching was going to use common phrases and therefore going after a set of keywords that would result in the desired destination. A little confusing yes I hope I didn’t ruin the moment..
Well it is perfectly clear what Google has been up to for the last year or so. Getting everyone excited about the their Google places page was no accident. That was preparation for the now Google Local and Google + business pages. Everyone’s Places page is now a Google+ Page and much to the likeness of a facebook page with some even better feature’s. I don’t want to go on about what changes have been made and what’s better than what. What I will say is you better have your Google stuff in order and get ready to spread the word. Your Google + Page is now indexed as well so any content you share there will also have an impact on your results. I can’t encourage you enough to use and get used to using Google+ for business.
They also rolled out a cool mobile app feature for your business where you can create a deal for customers if you have a brick and mortar location. I see a whole lot more of mobile coming from Google and I just want you to be aware of what’s going on around us in the search world.
Here is some great info from Yelp.com stating that 85% of Consumers use the internet to find local businesses. I couldn’t agree more with this article. The Original article from Search Engine Land also states that 72% of Consumers Trust Online Reviews as much as personal recommendations. Reviews are the next best thing to Paid advertisement even better in fact. If you can maintain and get your customers talking about your business you are going to have the upper hand over your competitors.
Flipit4u Marketing is always digging into what’s going on in search to help me manage my clients, this is a good thing for you as well because I always love to share info I think would help you out. Like my last post about the Google 7 Pack, I noticed a change in April and wrote about it. Local Search Marketing is where the consumers are headed, lot’s of them are already here and it just keeps getting better every day! What song is that? Wow Just noticed there’s two music references in this post what was the first one?
Please leave a comment below I’d love to hear your thoughts!
Google Places is changing the search results
If you haven’t noticed if you are searching for a product or service you are going to see results that are listed with balloons ranking from A to Z of course the first page is only going to list A through G and that is considered the first page! This is the New search results. I’ve been doing marketing for local businesses for just over a year and I am confidant that I can get any business to the top using knowledge that I have learned through hours months and years of research and training. I was going to title this post link building with street cred, because there is a lot of linking that needs to be done to gain the recognition from Google that is going to be credible and reliable for them to recognize it.
You can’t just start throwing links around in your site and building backlinks from any site you can think of, trying to get as many links as you can. What that will do is get you to the bottom of a search if not thrown out completely. You need to be strategic and know the authority sites that have the street cred I’m referring to. You want to research and do your homework before you start building your link strategy. For instance do a search for the term you are trying to rank for and see where the results are coming from. This is a true live example telling you which sites hold authority with the search engine. I am in the process of writing an ebook that teaches you step by step how to dominate the search results page for any business. But for now I’m going to give you some great nuggets of info that will get you moving in the right direction. I can’t write a blog post long enough to give you everything in detail. Which by the way is one of the points / tips for learning how to rank your site for search. Keep your blog posts relativity short. No shorter than 300 words but no longer than say 1000. this enables the search spiders to clearly see what you are posting and grab the info they are looking for to determine your authority. Such as Links, key words and back-links. This would be a back link, here is a post I wrote about my marketing business being rated #3 but since then It has climbed to #2 Here I have placed a link directing back to my site which is a good thing for search engines to see, just don’t over do it. In that I have used keywords that match what I would like to rank for. Marketing and business, This is not the same as ranking for the number one spot on Google places although it does play a part!
Get your business to the top of Google places and you are going to make a difference in your bottom line. More Customers
I have written a number of posts that will give you the information you need to start getting your business to the top of the search results. For instance take a look at this post as it shows how the Google Places listing out weighs the organic and paid results. The post is titled Google search results back to a 7 pack
Yes this is an actual screen shot of my search as I checked the status of one of my clients and they are still at number 1 when they weren’t even on the first page before I started working with them.
I am so excited about writing my ebook so I can show anyone how it’s done. This post is already too long and I feel I need to give you more information to take away and implement on your own site or your clients sites. One more Nugget before I go is to make a page for your business on sites like Tumblr.com and Posterous.com These are great places to get the backlinks your site needs from other authority sites like we spoke about above. Take this info and use it to your benefit, it will help you out and not raise any flags with Google. The key is to appear natural. We are natural but if you start filling your site with a ton of links and throwing your site links around like a wild man it will not be natural and you will be penalized by Google for it.
I encourage you to comment below and let me know if what you have been told makes sense, was easy to read, anything you like. Take advantage of my opt in form on the right and get even more tips. You will also have first dibs on access to my ebook when it is complete. Thanks so much for taking the time to read this post and I wish the best for you and your business.