Just when you were about to count them out
Google launches a whole array of news updates changes and hold on to your hat kind of stuff that either pisses you off, or you are excited about all the new features. I believe everyone was a bit thrown off unless you are a search junkie or work in the field. Here is a great post from Search Engine Watch about some of the changes and how Google is completely in control and will be giving Facebook a nice challenge.
There is only one way to the top
From me: Searching on Google is now better than ever, it may be ruffling lot’s of feathers from business owners to SEO companies and individuals. The truth is it’s getting social. Google knows what you are searching for just by the phrases you use in the search, and people are getting more and more savvy when it comes to searching as well. Like using the correct terms and adding a location to their search. These were things that the SEO Community relied on that the user searching was going to use common phrases and therefore going after a set of keywords that would result in the desired destination. A little confusing yes I hope I didn’t ruin the moment..
Well it is perfectly clear what Google has been up to for the last year or so. Getting everyone excited about the their Google places page was no accident. That was preparation for the now Google Local and Google + business pages. Everyone’s Places page is now a Google+ Page and much to the likeness of a facebook page with some even better feature’s. I don’t want to go on about what changes have been made and what’s better than what. What I will say is you better have your Google stuff in order and get ready to spread the word. Your Google + Page is now indexed as well so any content you share there will also have an impact on your results. I can’t encourage you enough to use and get used to using Google+ for business.
They also rolled out a cool mobile app feature for your business where you can create a deal for customers if you have a brick and mortar location. I see a whole lot more of mobile coming from Google and I just want you to be aware of what’s going on around us in the search world.
Here is some great info from Yelp.com stating that 85% of Consumers use the internet to find local businesses. I couldn’t agree more with this article. The Original article from Search Engine Land also states that 72% of Consumers Trust Online Reviews as much as personal recommendations. Reviews are the next best thing to Paid advertisement even better in fact. If you can maintain and get your customers talking about your business you are going to have the upper hand over your competitors.
Flipit4u Marketing is always digging into what’s going on in search to help me manage my clients, this is a good thing for you as well because I always love to share info I think would help you out. Like my last post about the Google 7 Pack, I noticed a change in April and wrote about it. Local Search Marketing is where the consumers are headed, lot’s of them are already here and it just keeps getting better every day! What song is that? Wow Just noticed there’s two music references in this post what was the first one?
Please leave a comment below I’d love to hear your thoughts!